Public Relations

Outstanding achievements in fundamental research and the transfer of results to technological applications are prerequisites for establishing a national centre for catalysis research in Berlin with high international visibility. It is the ultimate objective of UniCat, and the participating institutions, to foster and further develop this centre.

In this sense, our efforts are aimed at making UniCat a unique “brand” in catalysis, recognised as a highly competent centre of research, development, training and education.

This task is closely linked to efficient outreach activities and marketing strategies to gain broader public awareness. UniCat’s public relations targets range from scientists and potential industrial partners, high school students and teachers, to journalists and the general public.